PlaceIQ

Mobile Marketers Know Who You Are and Where You’ve Been

Location data has long been a key selling point in convincing marketers to buy into mobile advertising, but it’s not gaining the traction networks had hoped for. Now location-based ad networks are enhancing basic geo-fencing capabilities with deeper consumer behavior formats.

Big Marketers Have Real-Time Data for Just About Everything

Shubu Mitra, director of connection planning effectiveness and productivity for Coca-Cola, spent about 20 minutes of his time yesterday getting a personal product demo from Nova Spivack, CEO of Bottlenose, who earlier had wowed I-Com attendees with a presentation about his unusual data platform.

PlaceIQ Nabs $15 Million in Funding

PlaceIQ has raised $15 million in a Series C funding round led by investor Harmony Partners, while

The Future of Auto Marketing Could Be a Little Creepy

If the automotive industry can be seen as a bellwether for digital marketing, get ready for some seriously precise targeting that straddles the line between powerfully scientific and creepily intrusive.