Congratulations! You've volunteered (or, more likely, have been volunteered) to work on a pitch. I've been there. As part of our agency's new business team, I've spent years working on new business pitches, and I am still blown away by the effort and energy that goes into a winning pitch. Here are a few tips to get you across the finish line in one piece:
British advertising trade bodies ISBA and IPA have launched a new website designed to clarify the pitching process. The new site, www.thegoodpitch.com, will focus on “six principles” of pitching: openness and transparency, respect, bravery, access and navigation, timing, and the power of collective action.