British Advertising Bodies Launch Pitching Site

Aims to end 'war zone' for agencies and advertisers

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

British advertising trade bodies ISBA and IPA have launched a new website designed to clarify the pitching process. The new site, www.thegoodpitch.com, will focus on “six principles” of pitching: openness and transparency, respect, bravery, access and navigation, timing, and the power of collective action.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in