partnership

Razorfish’s Lord Takes Top Job at AOL Networks

Bob Lord may be leaving Publicis Groupe's Razorfish to run AOL Networks but, given a new partnership between Publicis Groupe and AOL, his ties to his former employer will remain strong.

Y&R Finds Another Tech Buddy in Shazam

Young & Rubicam is rubbing elbows with yet another technology company in ongoing push to contemporize its offering. Audio recognition application Shazam has forged a partnership with the WPP Group shop. The partnership, which is non-exclusive, also involves video content creator Unconventional Partners, another tech player with ties to Y&R.

Digitas Brings Native Ads to HuffPo

Digitas, in its NewFront presentation on Thursday, said it will bring real-time native advertising to The Huffington Post.