Orville Redenbacher

How Bethenny Frankel Turned Reality Stardom Into a Business Empire

I t's a well-known fact that reality stars, despite the authenticity implied by the genre's name, often turn out to be very different in real life than they appear on TV.

Crackle and Spark Ink NewFronts Deal

Crackle has inked an agreement with Publicis-owned media agency Spark in the Web publisher's first NewFronts deal this week. Financial terms were not disclosed.

The Best (and Worst) Brand Extensions

It’s a plane! It’s a purifier! It’s both!