Millennial Media Buys Nexage for $107 Million

Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings.

AppNexus Dials Up Its Mobile Business

Despite every year for the past decade or so being proclaimed “The Year of Mobile,” no company has cracked the mobile market to level it on par with online advertising and close the infamous monetization gap.

You Shouldn’t Trust Mobile Location Data

Location data for mobile ad campaigns gets a bad rap these days with advertisers, and for good reason.

Samsung Galaxy S4 Will Boost Mobile Advertising, Say Industry Players

Mobile marketers were already pumped about the Samsung Galaxy S4, even before the phone was unveiled at Radio City Music Hall on Thursday night in New York.