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Facebook Exchange Rolls Into News Feed

Performance Marketing

Last summer, Facebook began letting advertisers retarget users with ads on the social network based on their off-Facebook browsing behavior through Facebook Exchange (FBX).


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Facebook Rolling Out Pages-Only Feed

Performance Marketing

It’s going to be okay, Mark Cuban. You don’t have to worry so much about competing with fans’ friends to get your brands’ Facebook posts in front of them. Facebook’s [...]

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Facebook Page Posts Marked as Spam Spiked Amid Algorithm Outcry

Performance Marketing

The great Facebook mystery of Fall 2012 may be on the precipice of a solution.

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Another Agency Claims Facebook Algorithm Changes

Performance Marketing

The social sky is falling.

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Facebook’s Aggregated Topics Don’t Look Promising

Performance Marketing

Facebook has made some new changes to the News Feed. But it’s not the unfiltered feed that was hinted at last week.