Marketers Cheer Facebook's Reported Hashtag Adoption

Move doesn’t have to be zero-sum for Twitter

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Facebook may soon add hashtags to its service, according to reports published Thursday by The Wall Street Journal and All Things D. While Facebook wouldn’t be the first social network to incorporate the post-categorizing tag that originated with Twitter—Google+ and Facebook-owned Instagram also feature hashtags—the billion-user platform would mark the biggest catalyst for broader hashtag adoption, particularly among brands.

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