Why You Likely Won’t See Too Much Political Advertising During the Olympics
With the torch about to be lit at the 2016 Summer Olympics in Rio de Janeiro, all eyes are on NBC. And with the TV-friendly time zone—Rio is only an [...]
NBC Expects Another Billion-Dollar Olympics in Terms of Ad Sales
It might not be the Powerball jackpot, but NBC has been raking in the money for the Summer Olympics in Rio de Janeiro. Seven months before the opening ceremony, NBC [...]
How Will the Fantasy Football Fiasco Affect NFL Teams’ Sponsorship Deals?
Brand Marketing
To help keep stadium seats filled this season, teams like the New York Jets are offering sponsored fantasy football scores and TV highlights on their video boards to replicate the [...]
American Greetings’ Mother’s Day Video Takes Top Prize at Effie Awards
Brand Marketing
After a strong showing at last month's One Show, Mullen Lowe's "World's Toughest Job" ad for American Greetings claimed the top prize tonight at the Effie Awards.
Step Aside Super Bowl: This Is 2015’s Craziest Sports Weekend
This weekend, audiences will assemble in record-breaking numbers to cheer on an unprecedented assemblage of larger-than-life champions. And no, we're not talking about Avengers: Age of Ultron.
NBC, CBS, ESPN Set 2015 Prime-time Football Schedules
With the 2015 NFL regular season matchups now set, the rights-holding networks have revealed their schedules. The NFL season kicks off on Thursday, Sept. 10 with the Pittsburgh Steelers at [...]