With the torch about to be lit at the 2016 Summer Olympics in Rio de Janeiro, all eyes are on NBC. And with the TV-friendly time zone—Rio is only an hour ahead of the East Coast—NBC is looking to set records for viewership and advertising dollars.
The 2016 Summer Olympics are just a few weeks away, and it looks like the TV-friendly time zone of the host city, Rio de Janeiro, will pay big dividends for NBC.
There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought […]
Earlier this year, NBC said ad sales for this summer's Olympic Games in Rio de Janeiro were pacing ahead of London in 2012.
It might not be the Powerball jackpot, but NBC has been raking in the money for the Summer Olympics in Rio de Janeiro. Seven months before the opening ceremony, NBC Sports' ad sales chief Seth Winter said the network is ahead of where it was at this time four years ago before the London games. But it wasn't always looking that way.
To help keep stadium seats filled this season, teams like the New York Jets are offering sponsored fantasy football scores and TV highlights on their video boards to replicate the second-screen experience that fans enjoy at home.
After a strong showing at last month's One Show, Mullen Lowe's "World's Toughest Job" ad for American Greetings claimed the top prize tonight at the Effie Awards.
This weekend, audiences will assemble in record-breaking numbers to cheer on an unprecedented assemblage of larger-than-life champions. And no, we're not talking about Avengers: Age of Ultron.
With the 2015 NFL regular season matchups now set, the rights-holding networks have revealed their schedules. The NFL season kicks off on Thursday, Sept. 10 with the Pittsburgh Steelers at the New England Patriots on NBC.