Bill Nye—the quirky, energetic, bow-tied science guy from the hit educational show—spent the 1990s winning over the hearts and minds of students with the goal of helping them see that "science is cool." Now, two decades later, he's hoping to reach those fans with a mobile-first message focused on making the nation's parks cool, too.
National Park Foundation
The National Park Service has a sightseeing stop for everyone, so long as you're wearing body paint to match the scenery you're planning to visit. In this new ad for the National Park Foundation, which raises money to sustain government parks, Grey New York creates a world full of colorful lost souls trying to find their way home—to whichever tourist attraction happens to match their stripes.
It's not America's national parks as you picture them: In a new campaign, Grey New York showcases sites like the Statue of Liberty, Alcatraz and Little Rock Central High School. As the National Park Service prepares to celebrate its centennial in 2016, Grey is using the milestone event to reacquaint Americans with the historical gems in their own backyards.
The National Park Service’s 100-year anniversary isn’t until 2016, but it's celebrating early by getting a face-lift for its logo.