Facetime: Parties, Premieres and Festivals
Brand Marketing
Fast Company drew luminaries including Cher for its second annual Innovation Festival in New York, while Hollywood bigwigs like Brian Grazer and Ron Howard celebrated the premiere of National Geographic [...]
National Geographic Channel’s ‘Epic, Audacious’ Upfront Previews Emphasis on Scripted Programs
National Geographic Channel is leveraging its global brand to take audiences and advertisers to new places—including the red planet.
How Commercial-Free Series Premieres Are Paying Off for Cable Networks
This winter, something big has been missing from the new series premieres on TBS, Syfy and WGN America: advertisements.
In Overhaul, National Geographic Channel Stresses Quality Programming Over Quantity
In 2015, there were 412 scripted series and around 750 unscripted series.
This Ad for Morgan Freeman’s New Show About God Is the Answer to Our Prayers
Creativity
TV promos are usually pretty straightforward, with footage cut from the shows they're pushing. But a new ad from National Geographic Channel puts original footage to great use in hyping [...]
It’s Dolph Lundgren’s Turn to Make a Comedic Comeback in an Ad
Creativity
Probably after seeing his Rocky IV nemesis Sylvester Stallone in all those Warburtons ads, Dolph Lundgren (or, if you prefer, Ivan Drago) has signed up for a commercial project of his [...]