Instagram is a juggernaut. Snapchat is a phenomenon, and Kik and Line are basically killing it. What do all these have in common? They represent the latest in mobile and digital communications. The messaging craze has continued to evolve in surprising ways, and in ways marketers can start to take advantage of.
The hits just keep coming for Facebook. After weeks of speculation and media frenzy leading up to its historic IPO, it looks as though the controversy surrounding the social network won't end quickly.
Daily deals site Groupon seems to be full of gratitude today—and for good reason. After makings its public debut on the Nasdaq at $20 a share this morning, the company’s stock climbed more than 40 percent to about $28 by early afternoon.
Three years ago, Groupon was just the latest Internet gamble of a goofy CEO. But on Friday, the super-hyped, sometimes silly, social commerce start-up is expected to graduate to the big leagues.