McDonald’s Plays With Mobile Payments in Georgia
Performance Marketing
Over the past four months, McDonald’s has been testing mobile payments within a branded app in the Columbus, Ga., market after several years of experimenting with efforts in other pockets [...]
New Ad Exchange Delivers Mobile Video
Performance Marketing
Get ready for more in-app messages like this: “and now a word from our sponsors,” as ad company Vungle today launched an in-app video ad exchange that will serve commercials [...]
Nielsen’s New Consumer App Is Really a Market Research Tool [Updated]
Performance Marketing
Nielsen's new "topten" app seems harmless enough: offer consumers a quick and easy way to find out the most popular TV shows, books, songs, video games, movies and more. You [...]
LinkedIn Buys Flipboard Competitor Pulse for $90 Million
Performance Marketing
It's been a weird month for social and media.
Sum of Yahoo’s Acqui-hires Could Be a New Mobile Homepage
Performance Marketing
Yahoo CEO Marissa Mayer has made of point of prioritizing mobile as central to the portal’s future.
Foursquare’s Crowley: Our Users Are Real-World Google Crawlers
Performance Marketing
Foursquare is in the midst of a fundamental paradigm shift, stepping beyond its reputation as the check-in king and toward the more functional (and potentially lucrative) location-recommendation market. Speaking Monday [...]