Millennial males

Whistle Sports Is Pitching Huge Social Growth Among Gen Y Males to Advertisers

Whistle Sports' presentation at the Digital Content NewFronts today was a bit like its inaugural appearance at the ad industry event last year.

How Advertisers Are Getting on Board With Imgur, a Pinterest for the Millennial Male


As Women’s Interest in Gaming Grows, Marketers Are Paying Closer Attention

Gamers are no longer just guys hanging out in their parents' basements. YouTube research unveiled today indicates a much broader audience, with two-thirds of U.S. consumers playing video games. Six of the site's 10 most viewed channels revolve around gaming content, and more than 20 of the top 100 YouTube channels with the most subscribers are video game themed.

Will Beats Help Apple Solve Its Millennial Problem?

Apple's rumored decision to purchase Beats Electronics for a vast $3.2 billion has puzzled many across the tech sphere. But, there may be a simple answer: Purchasing the Jimmy Iovine and Dr. Dre empire may give Apple a slice of the millennial pie.

Mountain Dew Is Running Vine-Based TV Ads for the Nascar Race This Weekend

Following in the footsteps of Dunkin' Donuts, Virgin Mobile and