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‘Killing Marketing’ to Save It

Performance Marketing

By John Lane

The book "Killing Marketing," the latest from Joe Pulizzi and Robert Rose, says this: “We must kill marketing that makes a living from accessing audiences for short bursts of time [...]

Performance Marketing

Whistle Sports Is Pitching Huge Social Growth Among Gen Y Males to Advertisers

By Christopher Heine

Performance Marketing

How Advertisers Are Getting on Board With Imgur, a Pinterest for the Millennial Male

By Garett Sloane

Performance Marketing

As Women’s Interest in Gaming Grows, Marketers Are Paying Closer Attention

By Michelle Castillo

Performance Marketing

Will Beats Help Apple Solve Its Millennial Problem?

By Michelle Castillo

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Mountain Dew Is Running Vine-Based TV Ads for the Nascar Race This Weekend

Performance Marketing

By Christopher Heine

Following in the footsteps of Dunkin' Donuts, Virgin Mobile and