This Women-Led New York Shop Keeps Fashion and Beauty Brands Ahead of the Digital Curve
Brand Marketing
Specs Who CCO Gina Delio (l.) and COO Terry Rieser, both partners What Branding firm Where New York
Photos of SXSW, Internet Celebs and Major Musicians From L.A. to New York
Brand Marketing
SXSW Interactive took place in Austin, drawing attendees from all industries to celebrate innovation and technology, while magazine parties and charity galas commenced in New York and LA.
Michelle Phan: Getting Turned Down for a Job at Department Store Beauty Counter Launched My Career
Performance Marketing
Adweek spoke to YouTube sensation Michelle Phan about her rise to fame from starting out as a beauty tutorial vlogger to becoming an international businesswoman, working with brands like Dr [...]
How YouTube’s Hottest Personalities Are Becoming Offline Superstars
Performance Marketing
Beauty tutorial maven Michelle Phan, 27, baking impresario Rosanna Pansino, 29, and fashion and lifestyle guru Bethany Mota, 19, hardly need an introduction.
YouTube Comedian Returns With Another Viral Gold Digger Prank
Performance Marketing
Vitaly Zdorovetskiy, better known by his YouTube handle VitalyzdTV, is a notorious prankster known for absurd antics like streaking during the World Cup.
Michelle Phan Sued Over Music Rights: How Will Brands and Influencers React?
Performance Marketing
Makeup guru Michelle Phan, one of YouTube's most popular publishers with over 6.7 million subscribers, may have the vast influence that can give brands the exposure they crave.