Michelle Phan

This Women-Led New York Shop Keeps Fashion and Beauty Brands Ahead of the Digital Curve

Specs Who CCO Gina Delio (l.) and COO Terry Rieser, both partners What Branding firm Where New York

Endemol Is Launching Its Own Hub for Videos by Stars Like Michelle Phan

Endemol Beyond USA is looking to have greater control of its popular content, which averages 1.8 billion monthly views on YouTube alone.

Endemol Beyond Promises More of Everything at NewFronts

Endemol Beyond—the product of the 2014 merger of Dutch-based multi-platform entertainment company Endemol, Shine Group and CORE Media—promises more of everything in 2015: more viral videos, more scripted series, more makeup tutorials and more Pitbull.

How Brands and YouTube Stars Are Hooking Up to Reach Millions of Millennials

It wasn't that long ago that marketers thought they were hip to YouTube by posting their TV commercials to the site and eking out a few extra eyeballs. But with […]

Michelle Phan Is Ready to Reach Beyond YouTube With Her New Icon Network

Digital superstar Michelle Phan, who's dominated the online beauty space and made her presence known offline with 

Photos of SXSW, Internet Celebs and Major Musicians From L.A. to New York

SXSW Interactive took place in Austin, drawing attendees from all industries to celebrate innovation and technology, while magazine parties and charity galas commenced in New York and LA. 

Michelle Phan: Getting Turned Down for a Job at Department Store Beauty Counter Launched My Career

Adweek spoke to YouTube sensation Michelle Phan about her rise to fame from starting out as a beauty tutorial vlogger to becoming an international businesswoman, working with brands like Dr Pepper and L'Oréal.

How YouTube’s Hottest Personalities Are Becoming Offline Superstars

Beauty tutorial maven Michelle Phan, 27, baking impresario Rosanna Pansino, 29, and fashion and lifestyle guru Bethany Mota, 19, hardly need an introduction.

YouTube Comedian Returns With Another Viral Gold Digger Prank

Vitaly Zdorovetskiy, better known by his YouTube handle VitalyzdTV, is a notorious prankster known for absurd antics like streaking during the World Cup.

Michelle Phan Sued Over Music Rights: How Will Brands and Influencers React?

Makeup guru Michelle Phan, one of YouTube's most popular publishers with over 6.7 million subscribers, may have the vast influence that can give brands the exposure they crave.