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Endemol Beyond USA is looking to have greater control of its popular content, which averages 1.8 billion monthly views on YouTube alone.
Endemol Beyond—the product of the 2014 merger of Dutch-based multi-platform entertainment company Endemol, Shine Group and CORE Media—promises more of everything in 2015: more viral videos, more scripted series, more makeup tutorials and more Pitbull.
It wasn't that long ago that marketers thought they were hip to YouTube by posting their TV commercials to the site and eking out a few extra eyeballs. But with […]
Digital superstar Michelle Phan, who's dominated the online beauty space and made her presence known offline with
SXSW Interactive took place in Austin, drawing attendees from all industries to celebrate innovation and technology, while magazine parties and charity galas commenced in New York and LA.
Adweek spoke to YouTube sensation Michelle Phan about her rise to fame from starting out as a beauty tutorial vlogger to becoming an international businesswoman, working with brands like Dr Pepper and L'Oréal.
Beauty tutorial maven Michelle Phan, 27, baking impresario Rosanna Pansino, 29, and fashion and lifestyle guru Bethany Mota, 19, hardly need an introduction.
Vitaly Zdorovetskiy, better known by his YouTube handle VitalyzdTV, is a notorious prankster known for absurd antics like streaking during the World Cup.
Makeup guru Michelle Phan, one of YouTube's most popular publishers with over 6.7 million subscribers, may have the vast influence that can give brands the exposure they crave.