Michelle Phan Is Ready to Reach Beyond YouTube With Her New Icon Network

Beauty influencer says she's 'platform agnostic'

Digital superstar Michelle Phan, who's dominated the online beauty space and made her presence known offline with her YouTube ad campaign, hopes her new worldwide network Icon will have a robust presence—on the Web, but also potentially on TV.

"I'm platform agnostic," Phan said. "I've been platform agnostic ever since I went online. I'm not saying I'm jumping ship (from YouTube). Platforms—they come and go, but storytelling is forever."

Icon is an international lifestyle network created by Phan and digital network Endemol Beyond, part of Dutch production company Endemol.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in