Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.
Beauty tutorial maven Michelle Phan, 27, baking impresario Rosanna Pansino, 29, and fashion and lifestyle guru Bethany Mota, 19, hardly need an introduction. The three women were the first YouTube stars featured in the video service's 2014 marketing push (for which PHD and Essence won a Media Plan of the Year), which introduced the online personalities to the offline public. Since the campaign, their careers have skyrocketed, proving that YouTube has become a magnet for innovative entertainment and creative talent that brands need to back.