Snapchat Promises ‘Gorgeous Advertising’ With Its New Discover Channels
Performance Marketing
Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice, [...]
Funny or Die Reveals 10 Percent of Its Kik Fans Click on Video Messages
Performance Marketing
Funny or Die found a new way to boost video views.
Brands May Be Surprised to Find Themselves on Yo
Performance Marketing
Yo, Pepsi. Yo, McDonald's. Yo, Subway. Welcome to Yo—whether you like it or not.
This Small Startup Says Facebook Imitated Its Photo App Idea
Performance Marketing
Facebook’s new app isn’t a Snapchat clone; it’s more of a Look-alike. The core feature of Facebook’s Slingshot—the requirement to reply to unlock a photo—already appears on an iPhone app [...]
Disney’s Frozen Coming to Messaging Apps in Sticker Form
Performance Marketing
Disney's Frozen is coming to messaging apps in sticker form. The animated blockbuster has been merchandised, advertised, digitized—and now there's a licensing deal to bring the characters to apps like [...]
14 Digital Trends on Kleiner Perkins’ Venture Capital Radar
Performance Marketing
Snapchat and WhatsApp both account for 700 million photos shared daily. The average Google user is six times more valuable than the average Facebook user. Buzzfeed is big on Facebook [...]