BlackBerry Messenger Debuts Slate of Ad Products
Performance Marketing
BlackBerry is introducing ads and virtual stickers into its messenger app as it tries to squeeze value from its core communication service. BlackBerry executives were in New York last week [...]
Is WhatsApp’s ‘No Ads’ Policy Already Starting to Loosen?
Performance Marketing
WhatsApp is exploring a way to let brands message its 450 million-plus user base after all, according to a report today.
Facebook’s New Message: Email Is Dead
Performance Marketing
Facebook is so over email. The social network is shutting down its unpopular email service in yet another sign of the supremacy of mobile messaging.
Facebook to Buy WhatsApp for $16B
Performance Marketing
Facebook has a deal to buy the messaging platform WhatsApp for $16 billion, the company announced. WhatsApp has more than 450 million users, according to the latest numbers from the [...]