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The paranormal, unfinished business and unlucky love—these are all themes you might find talked about on Whisper, the app that lets anonymous users post secretive messages. They are also the themes in Hulu’s new original series Deadbeat, which will launch with a Whisper campaign today.
Deadbeat is marketing on Whisper, the first open example of advertising on the app. It makes sense that Hulu would be the first marketer to officially use the app because the two companies have a connection: Eric Yellin, Hulu’s former vp of marketing, left to join the startup earlier this year.