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Survey: Ad Industry Could See More Mergers and Acquisitions in 2016

Brand Marketing

By David Gianatasio

Merger and acquisition activity among marketing, media and related technology firms could heat up in 2016, with more prospective sellers seeking deals and buyers' interest remaining high.

Performance Marketing

Rocket Fuel’s Deal to Buy [x+1] Propels It Into Marketing Cloud Territory

By Garett Sloane

Convergent TV

Independent Cable Networks Don’t Agree on Comcast-TWC Merger

By Sam Thielman

Performance Marketing

Agencies and Media Owners Aren’t Interested in Owning Ad Tech

By Andrew McMains