mergers & acquisitions

Survey: Ad Industry Could See More Mergers and Acquisitions in 2016

Merger and acquisition activity among marketing, media and related technology firms could heat up in 2016, with more prospective sellers seeking deals and buyers' interest remaining high.

Rocket Fuel’s Deal to Buy [x+1] Propels It Into Marketing Cloud Territory

Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up 70 percent from last year's second quarter.

Independent Cable Networks Don’t Agree on Comcast-TWC Merger

As Comcast prepares to add millions more subscribers to its already vast base, there's one group particularly vulnerable to this newest and biggest player: independent cable networks.

Agencies and Media Owners Aren’t Interested in Owning Ad Tech

Ad technology companies are hot, with some selling for as much as eight times what they earn before taxes. Nevertheless, a new survey finds that most ad agencies and media owners aren’t looking to buy them.