Meredith Partners With Kiip for Branded In-App Rewards
Performance Marketing
Rewards-based mobile ad startup Kiip has signed its first major media client, Meredith Corp., as the platform expands its focus outside of gaming. The mass women's magazine publisher and broadcaster [...]
Meredith Extends Allrecipes.com to Print
Performance Marketing
During the past several years, Meredith has invested heavily in the food space, acquiring Every Day with Rachael Ray from Reader's Digest Association in 2011 and purchasing Allrecipes.com from RDA [...]
Unusual Alliance Between Meredith and Wenner Magazine Titles
Performance Marketing
In a tale of strange bedfellows, Meredith’s Fitness and Wenner Media’s Men’s Journal have struck up a sales alliance to compete with bigger health/fitness players Rodale and American Media Inc.
Women’s Service Mags Trade Housekeeping for Style
Performance Marketing
Traditionally the purveyor of recipes and cleaning tips, women’s service magazines have come a long way, but apparently not far enough. More than a decade ago, Real Simple and O, [...]
Who Has Happier Employees, Meredith or Time Inc.?
Performance Marketing
With a Time Inc.-Meredith union in the offing, there’s been much speculation about how Time, with its prestige titles and corporate hierarchy, will merge with the culture at Des Moines, [...]