Kraft Spinoff Mondelez Reviews Media
Brand Marketing
Perhaps it was inevitable. With the spinoff of Kraft Foods’ snack brands into a separate company called Mondelez International, the new company has begun a global review of its media [...]
MediaVest USA Gets a New President of Client Services
Brand Marketing
A 17-year veteran of Starcom MediaVest Group has risen in its ranks. On Monday, MediaVest announced that Sarah Kramer has been promoted to the role of president, client services at [...]
ShareThis Shares Sharing Data
Performance Marketing
It’s safe to say few in digital advertising believe in the click as a strong gauge of effectiveness, be it advertising or content. Yet attempts to replace it—engagement, influence, impressions, [...]
TD Ameritrade Picks New Lead Agency
Brand Marketing
Goodby, Silverstein & Partners has replaced Ogilvy & Mather as TD Ameritrade's lead creative agency.
Hearst, Bonnier Agree to MediaVest Demand for Tablet Data
Performance Marketing
Today brought two steps forward for transparency when it comes to readership of tablet media. With the tablet market still in its infancy, media buyers have been reluctant to put [...]
MediaVest Battles Over Digital Editions
Brand Marketing
Media buyers have been grousing over an auditing rule change that made it easier for magazines to count their iPad and other digital editions toward their rate base guarantee to [...]