New IPG Mediabrands CEO Henry Tajer is beginning to make his presence felt.
Kirshenbaum Bond Senecal + Partners reached outside the agency to fill its new top marketing role.Jennifer Hohman, former head of global accounts for IPG Mediabrands, has joined kbs+ as global chief marketing officer—a new position. Hohman will be based in New York and report to both global CEO Guy Hayward and New York CEO Ed Brojerdi.
Facebook global sales chief Carolyn Everson knew to brace herself for some hair-raising skiing in the Utah mountains with Matt Seiler, a weekend guest of hers at this year’s Sundance Film Festival. When the two skied together previously, the Mediabrands CEO always sought out the toughest trails—whether Everson was ready for them or not.
In 40 minutes, they covered a lot of ground.Six leaders in the media agency world gathered on stage today at the 4A's Transformation conference in New Orleans to discuss everything from trading desks and talent turnover to General Motors' massive consolidation of its global media business at Carat and Dentsu's acquisition of Carat parent Aegis Group.