Mediabrands, UM, Initiative Reorganize Management

Recruits Microsoft, Facebook execs

Interpublic confirmed a reorganization among the ranks of senior management at its Mediabrands unit: UM global CEO Jacki Kelley, has been named North America CEO, president of global clients at Mediabrands while Initiative global chief Jim Hytner takes on the CEO role for G-14 region. Countries included in that area are Australia, Brazil, China, France, Germany, India, Italy, Mexico, Russia, Spain, The Netherlands and the U.K.

In addition, Mediabrands has hired former Microsoft chief creative officer Gayle Troberman as the unit’s new chief marketing and ideas officer and Facebook’s former global agency relations Sarah Personette as the president of UM, North America. She replaces Yin Woon Rani, who joined UM in September 2011. It’s not clear if Rani will stay within IPG, a rep said. 

At UM, Daryl Lee, global chief strategy officer at IPG corporate sibling McCann Worldgroup, takes over for Kelley as global CEO. (Lee had been head of global strategy at UM before moving to Worldgroup a few years ago.) At Initiative, chief strategy officer Jim Elms succeeds Hytner as global chief.

In another shift, Peter Mears, CEO of Mediabrands Canada becomes president at Initiative, North America. He replaces Nick Pahade, who had been in the job since last March and is expected to take on another job within IPG.


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