McCann Health

This Campaign Aims to Change How People Think About Female Breadwinners

Today, female breadwinners make up nearly half of household primary or sole earners, but the narrative around these women is still one of how having a female earner in the family will affect marriage or relationship dynamics.

How to Make Pharma Ads That Won’t Give Consumers a Headache

Jeremy Perrott insists that medical and pharmaceutical creative work can be just as sexy as any other form of advertising—perhaps even more so. And if anyone would know, it's Perrott.

Leave It to a Laxative Brand to Make the Year’s Most Uncomfortable Ad

At first glance, this Dulcolax ad draws you in with its warm sepia tones and lovely vignetted glow. Then you look closer, and ... oh my God. Are those turds in prison?

Tarkovsky Is New McCann HumanCare Head

Leo Tarkovsky is the new president of McCann HumanCare, joining the specialized consumer health unit of McCann Health from JWT New York.

Deutsch Back on J&J Roster With Acuvue

Past client connections at Johnson & Johnson paid off for Deutsch as it picked up Acuvue from corporate Interpublic sibling McCann Health.