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A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?

Media

By Chet Dalzell

We are well into Q2, and the pandemic is having a detrimental impact on U.S. marketing spend. How much so? That’s where we turn to The Winterberry Group which tracks [...]

Performance Marketing

How to Justify Your Marketing Budget to Management

By Andrew Schulkind

Performance Marketing

What Are Customers Really Worth? Turning the ‘Customer Data’ Concept Into Something Meaningful

By Peter J. Rosenwald

Convergent TV

CMO Council Report: Marketing Budgets on the Upswing

By Anthony Crupi