Stock Media Seller Pond5 Transitions to Online Video Creators

Stock media site Pond5 has been known for providing royalty-free content for mainstream TV and film projects like AMC's The Walking Dead and movies such as Iron Man, Thor and Dallas Buyers Club.

Why Microsoft Is Wrapping Location-Based Ads Around Retail Stores

Microsoft plans to open five stores this month to get to its 100th North American location since getting into retail game a few years ago. The tech brand has dramatically grown its merchant presence, adding 50 shops in the last several months. 

Macklemore Gives Surprise Performance on a Bronx Bus to Promote the Grammys

To help promote the Jan. 26 telecast of the Grammy Awards, Macklemore and Ryan Lewis treated (or perhaps subjected) some Bronx, N.Y., bus riders to a taste of their No. 1 hit "Can't Hold Us." The duo is nominated for seven honors this year, including album of the year. Commuters dance and clap along to the beat and seem to be admirably enthusiastic, considering how few were likely Macklemore fans. You'd have to go all the way to Denmark to find a happier bus! Some commenters rightly question just how "impromptu" the transit performance, part of the "Music Unleashes Us" Grammys campaign, really was, especially given the natty camerawork on display. Staged or not, it's practically life-affirming compared to some recent ads that involve the (presumably) unsuspecting public. Like a certain vomiting devil baby. Check out the performance below and a related promo clip featuring an impressively flexible geriatric dancer after the jump.

YouTube Awards Provides Subscriber Boost—for Some Acts

Eminem and Taylor Swift were big winners at last night's YouTube Music Awards. Curiously, so were One Direction and PewDiePie—even though neither act was part of the show.