Performance Marketing

Why Microsoft Is Wrapping Location-Based Ads Around Retail Stores

Tests significantly lifted foot traffic

By Lauren Johnson

June 9, 2014

Microsoft plans to open five stores this month to get to its 100th North American location since getting into retail game a few years ago. The tech brand has dramatically grown its merchant presence, adding 50 shops in the last several months. 

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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