Google is back to pushing its much-anticipated augmented reality glasses, and it's doing a better job of it.
m ss ng p eces
Last fall, former Crispin Porter + Bogusky star Alex Bogusky oversaw "Denial Hits the Fan," a campaign for Al Gore's Climate Reality Project in which denial looked a lot like a certain smelly brown substance.
How do you experience time? By the hour, or day? As a continuous line? As a series of events? It might not be something you think about a lot, but time has become an obsession for Scott Thrift, a filmmaker and founder of Brooklyn-based creative collective m ss ng p eces.
You don't believe man-made climate change is real. That's OK, say these new ads from the Climate Reality Project, the environmental awareness initiative backed by former vice president Al Gore and Crispin Porter + Bogusky star Alex Bogusky. When the proverbial shit hits the fan, one spot suggests, so will your denial. Or, when the proverbial fossil-fuel-burning fat lady sings, the crumbling earth will knock her unconscious on the glacial wasteland that's left behind. Created by m ss ng p eces, with Bogusky playing CMO, the campaign includes a website where you can substitute the mock poop's "denial" label for such other pointed options as "pseudo-science," and watch alternate, intimate angles of it splattering against the globe. For the scatological skeptics in the crowd, the wad—meant to symbolize tar sands—is actually made of brownie mix, sea sponge, and potatoes. Second spot and making-of video after the jump.