Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Google is back to pushing its much-anticipated augmented reality glasses, and it's doing a better job of it.
The company announced on Wednesday that it's opening up testing on its Google Glass project to the public through a competition geared at programmers that invites applicants to make a case for why they should be allowed to play with the the technology. The search giant has also just launched the new ad below, which makes the whole idea of what's essentially a voice-activated smartphone that you wear on your face seem more viscerally exciting—and less intrusive—than it did in the initial teaser from last spring, which leaned more toward the off-kilter geeky and curiously conceptual.