Departures Increases Frequency of Home + Design Supplement
Performance Marketing
If the fashion’s record-breaking September issue paging is any indication, the luxury wave is still booming.
More Than Half of America Has a Smartphone
Performance Marketing
It's official: Smartphones are no longer a niche product. For the first time since the Pew Research Center starting tracking smartphone ownership, more than half of American adults now own [...]
How Transportation Brands Sell Leisure and Sophistication Through Cocktails
Brand Marketing
Ever since long-distance transportation evolved beyond the Conestoga wagon, commercial carriers (which, in the 20th century, meant trains and planes) have dealt with an obscure but serious problem. Most every [...]
Road & Track Drives Lifestyle Into Magazine
Performance Marketing
Move over, GQ? Road & Track, the 66-year-old car magazine has gotten a serious tune-up.
Data Points: Money Troubles
Brand Marketing
How do the rich feel about the state of their finances and the economy? Lots of marketers would sure like to know. An online study by Shullman Research Center shows [...]
Starbucks’ Heavy Metal
Performance Marketing
Whether Starbucks coffee is anything special is a matter of opinion, and yet the brand clearly has many caffeine addicts hooked.