For Some Retail Brands, Lifetime Guarantees Never Went Out of Fashion

Even if you’re up on your legal reading, it’s likely that you missed the case of Roy L. Pearson v. Soo Chung, et al. In 2007, Washington, D.C., resident Roy Pearson hauled a local store called Custom Cleaners to court over a bungled trouser alteration that cost $10.50.

The Iconic Journey of the Louis Vuitton Trunk

Though nobody was around to notice it, the world of luxury changed forever on a dingy Paris afternoon in 1837 when a 16-year-old boy, having walked 300 miles from the peasant village of Anchay, signed on as an apprentice in the trunk-making shop of M. Maréchal on the Rue Saint-Honoré. The lad’s name? Louis something. Oh, wait ... Louis Vuitton.

Ready for Takeoff

In 1918, the Shwayder brothers of Denver began to manufacture a newfangled kind of luggage called the “suit case.” Facing no shortage of competition from more established trunk makers, Jesse Shwayder cooked up a brilliant name and a marketing gimmick.