Who Made the September Issue Covers and Why [Video]
Performance Marketing
As the days get shorter and summer comes to an end, keep that beach body in shape by lugging home a pile of September magazines. Your biceps will scream with [...]
Lucky Shake-Up Puts Focus on E-Commerce
Performance Marketing
Lucky magazine, the Condé Nast shopping-focused fashion title, is shaking up its strategy and its executive ranks.
Rodale: Soon to Be a Retailer
Performance Marketing
Maria Rodale calls herself a writer, cook, organic enthusiast and romance novel lover. Now she can add one more to the list: online retailer.
‘Lucky’ Publishes SIP, ‘The Lucky Style Guide’
Performance Marketing
Lucky, which has existed to tell stylistas what to buy, will now attempt to tell them what to do with their fashion finds with its first special-interest publication, The Ultimate Style [...]
‘Lucky’ Mag’s Technology Solution
Performance Marketing
Lucky, the Condé Nast shopping magazine, is launching an online section that will be entirely user-generated. The section, called Lucky Community, is set to launch in August and will be [...]
Portait: Heat
Brand Marketing
Specs Who Partners Steve Stone (l.) and John Elder What Creative advertising agency Where San Francisco offices