Accounts in Review: Unilever Launches Massive Media Review While Ameriprise Briefs Finalists
Brand Marketing
Given that Unilever spends more than $5 billion in media globally each year, any change in its media assignments will be significant. But sources don't expect decisions in this blockbuster [...]
IPG Kills Rogue Unit Dedicated to Cadillac
Brand Marketing
Interpublic Group has killed the Rogue group it established in June 2013 to handle Cadillac's creative business.
Ad of the Day: Turkish Airlines Lands One of the Year’s Loveliest Commercials
Brand Marketing
Turkish Airlines is known to the advertising world mostly for its goofy, fun-loving, insanely popular ads with Kobe Bryant and Lionel Messi. But the brand shows its versatility with this [...]
Naomi Troni Takes Global CMO Role at Lowe
Brand Marketing
Lowe’s new global chief marketing officer, Naomi Troni, will be based in London to start—but her sights are set on the U.S. Indeed, by January, Troni will relocate to New [...]
Ad for VW’s Seat Pits a Powerful Engine Against Toy Monkeys
Creativity
Lowe's first work for Volkswagen's Seat, from its new Lola office in Barcelona, Spain, takes acceleration to absurdist lengths. A two-minute teaser ad that landed on YouTube this week features [...]
Famous Photos Reimagined as Selfies in Newspaper’s Wonderful Print Ads
Creativity
Lowe South Africa developed a campaign for the Cape Times newspaper last spring in which famous photographs—the wartime kiss, Beyers Naude and Desmond Tutu, Winston Churchill smoking, etc.—were reimagined as [...]