Accounts in Review: GNC Does an About-Face in Unbundling Its Ad Business
Brand Marketing
GNC, in its decision to split its ad business among three shops, has abandoned a bundled model after just a year. In early 2014, the retailer consolidated its creative and [...]
Accounts in Review: Here’s Why Dentsu Left the Sears Holdings Battle
Brand Marketing
Despite being an incumbent with a shot at a larger share of Sears Holdings' business, Dentsu has exited the company's review of all marketing services for Sears and Kmart. The [...]
Accounts in Review: Royal Caribbean Gets Wanderlust After 7 Years With JWT
Brand Marketing
Call it the seven-year itch. Royal Caribbean, which spends more than $80 million in media annually, is looking at outside creative agencies after more than seven years with JWT. The [...]
Accounts in Review: Roster Shops Battle for Wells Fargo’s Media Prize
Brand Marketing
Outsiders need not apply. Wells Fargo's media review involves roster shops only, pitting Omnicom Group's OMD against Interpublic Group's UM. OMD plans and buys traditional media, and UM handles digital [...]
Accounts in Review: KFC Leaves FCB After a Decade-Long Run
Brand Marketing
The Chicago office of FCB had a long run on Yum Brands' KFC, but after a decade, the fast-food giant is moving on. What's interesting is the new agency, Wieden [...]
Accounts in Review: Axe Goes Off Roster for Big Global Assignment
Brand Marketing
Unilever went outside the family in its selection of 72andSunny to refresh Axe's global strategic positioning. The agency hasn't worked for Unilever before but pitched ideas that Axe's marketing leaders [...]