Accounts in Review: Safelite AutoGlass Unbundles Its Media Business

Even while sister brands Sears and Kmart look to bundle their business, another retailer has gone in a different direction.

Safelite AutoGlass, a unit of Belron that operates in all 50 states, has broken off its media planning and buying account and awarded it to Havas Media after a review. Previously, the business had been handled by Ron Foth Advertising, which also creates ads for Safelite, including social media marketing. Foth continues as lead creative agency.

Safelite's media spending totaled nearly $30 million in 2013 and about $23 million in the first nine months of last year, according to Kantar Media. The assignment spans traditional and digital media, including social media. In shifting the business, Renee Cacchillo, Safelite's vp of customer and brand strategy, cited Havas Media's "world-class tools and talent." The agency will manage the account out of its Chicago office.

Meanwhile, in other news, CarMax has hired a media agency as well.


Unilever: Global Media

Media spend: $5 billion
Incumbents: Mindshare, Initiative, PHD
Contenders: Incumbents, possibly others
Decision: December


Hershey: Creative

Media spend: $650 million
Incumbent: Arnold (traditional), Havas Worldwide (digital)
Contenders: Incumbents, undisclosed others
Completion: April



Sears/Kmart: Creative, Media

Media spend: $560 million
Incumbents: Sears: mcgarrybowen, Havas Worldwide, Havas Media; Kmart: FCB, Havas Media
Contenders: Teams from Interpublic, Omnicom, Havas, WPP, Publicis Groupe
Completion: May


JCPenney: Media

Media spend: $430 million
Incumbent: OMD
Contenders: Incumbent, undetermined others
Completion: March


Royal Caribbean: Creative

Media spend: $80 million
Incumbent: JWT
Contenders: Incumbent, others to be determined
Completion: May




Scotts Miracle-Gro: Media

Media spend: $80 million
Incumbent: MEC, Active International
Contenders: MEC, Horizon Media, Zenith Media, Mediahub, Havas Media
Consultant: Pile + Co.
Completion: March



CarMax: Media

Media spend: $70 million
Incumbent: In house
Contenders: Horizon Media, OMD, Vizeum
Awarded to Horizon


Safelite AutoGlass: Media

Media spend: $30 million
Incumbent: Ron Foth Advertising
Contenders: Havas Media, undisclosed others
Awarded to Havas Media


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