Accounts in Review: 11 Million Reasons Why Royal Caribbean Needs Repeat Customers

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The cruise line company with "Caribbean" in its name wants to own that region again.

That's a key challenge for agencies pursuing Royal Caribbean's creative business, according to a request for proposals distributed to interested shops. Another challenge? Getting one-time cruisers to come back. Some 11 million people have taken trips on Royal Caribbean but have never returned, the RFP notes.

Ah, but perhaps the biggest obstacle to success for Royal Caribbean and the cruise industry in general are high-profile accidents and nasty norovirus outbreaks.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in