Study: Athletes Send Mixed Messages to Youth by Marketing Junk Food
Brand Marketing
LeBron James, Peyton Manning and Serena Williams are tops in their sports and make great spokespeople for any marketer. But they are also at the top of a less-flattering ranker—endorsing [...]
Adidas Turns Bull’s Injury Into Inspiration
Brand Marketing
Last April, just two months after Adidas inked Derrick Rose to a 14-year contract worth at least $250 million, the National Basketball Association MVP blew out his knee, and sports [...]
Majesco Skips Traditional Media Mix With NBA Baller Beats
Performance Marketing
As the Senate Commerce Committee begins to embark on a comprehensive examination of violent video games, one developer is offering a unique alternative to some of the more extreme forms [...]
LeBron James Writes, Directs, Stars in Terrible Ad for Sheets Energy Strips
Creativity
You remember Sheets Energy Strips, the classy brand with the catch phrase, "Take a sheet"?
Worst Ad Campaign of the Year? Sheets Energy Strips
Creativity
This campaign for Sheets Energy Strips has to be the low point of 2011 advertising so far. This is a product you put in your mouth, yet it's being marketed [...]
ABC to Draw Big Stats With LeBron, Dwyane, and Dirk?
Chicago’s epic meltdown in Game 5 of the NBA Eastern Conference Finals last Thursday did TNT no favors, but it set up the greatest possible title matchup for ABC.