Worst Ad Campaign of the Year? Sheets Energy Strips

Setting a new mark for foul

This campaign for Sheets Energy Strips has to be the low point of 2011 advertising so far. This is a product you put in your mouth, yet it's being marketed with headlines that reference defecation. It's one thing to do a silly coupon—it's another to build a brand around this kind of thing.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in