Tony the Tiger Helps Out a Prostitute in What Looks Like an Elaborate Prank Campaign
Creativity
In what is surely an unauthorized prank campaign—and a brazenly offensive one at that—Kellogg's Frosted Flakes spokescat Tony the Tiger claims to have turned his attention to adults rather than [...]
Kellogg’s Agrees to Pay $4 Million to Settle Suit Over False Ad Claim
Brand Marketing
To the tune of $4 million, Kellogg's agreed to settle a class-action lawsuit that alleged the cereal maker falsely advertised Frosted Mini-Wheats. Both sides agreed to the settlement without the [...]
And the 2013 Grand Effie Goes to …
Brand Marketing
Wieden + Kennedy’s two-year stranglehold on the Grand Effie has ended.
Perspective: The Big Kiss-Off
Brand Marketing
Conventional wisdom holds that once a brand finds a message that resonates, it sticks with it. This is why Raid’s been telling us it “kills bugs dead” since 1966 and [...]
Kellogg’s Lazar Heads to Team Detroit
Brand Marketing
Betsy Lazar, whose car experience spans both the agency and marketer worlds, replaces Andrew Prakken as chief media officer at the Dearborn, Mich.-based agency.