In what is surely an unauthorized prank campaign—and a brazenly offensive one at that—Kellogg's Frosted Flakes spokescat Tony the Tiger claims to have turned his attention to adults rather than kids, and has begun by helping out a 43-year-old, down-on-her-luck prostitute named Candy.
How many mobile ads can actually be attributed to a store purchase? Most brands probably don't know, but Kellogg at least has a bit of data on how its promos move boxes of Pop-Tarts off shelves.
Going into the Super Bowl, some observers thought Budweiser was foolish to reprise its Clydesdale and puppy story from last year. After all, how do you top, "Puppy Love," the most shared ad on Facebook ever?
Special K believes positivity is key to weight management success. So, it's taking aim at its opposite—"fat talk," or the negative things some women say about their bodies and others.
The nation's top food and beverage companies reminded the government today that they are part of the solution—and not the cause—of American's obesity problem.
To the tune of $4 million, Kellogg's agreed to settle a class-action lawsuit that alleged the cereal maker falsely advertised Frosted Mini-Wheats. Both sides agreed to the settlement without the court deciding if Kellogg's was right or wrong.
Conventional wisdom holds that once a brand finds a message that resonates, it sticks with it. This is why Raid’s been telling us it “kills bugs dead” since 1966 and why Kellogg’s Frosted Flakes has been “GR-R-REAT!” since the ‘50s.
Betsy Lazar, whose car experience spans both the agency and marketer worlds, replaces Andrew Prakken as chief media officer at the Dearborn, Mich.-based agency.