Here Are the Brands Whose Follower Counts Were Hit Hardest in Instagram’s Spam Purge
Performance Marketing
The great Instagram purge of the past 24 hours hit Justin Bieber hardest—3.5 million lost followers—but some of social media's biggest brands felt the sting of loss, too.
Are Consumers Finally Fed Up With Celebrity Scents?
Brand Marketing
The fourth-quarter sales announced by Elizabeth Arden earlier this month weren’t just alarming to analysts. They point to something that some people in the fragrance business have long suspected: Celebrity [...]
10 Branded Instagram Videos That Beat All Competitors
Performance Marketing
The Adweek/Shareablee Instagram Video weekly chart is back after a brief hiatus, as we've tweaked our approach and will now regularly call out only the top-of-the-heap winners.
This Musical Ad From a Plastic Surgery Supergroup Is Face-Melting
Creativity
"Are you one of the boring people who don't want to be beautiful? Because everyone can be beautiful when you're made—of PLASTIC!"
The Simplest Twitter Handles Are Worth Big Bucks
Performance Marketing
Yes, Twitter handles are big business with usernames selling for tens of thousands of dollars, and a case this week shows the nefarious lengths extortionists will go to steal the [...]
Celebrities Put the ‘C’ in CES
Performance Marketing
The Consumer Electronics Show always plays host to tech-savvy celebrities. This year is no different—the Las Vegas event has booked some big acts to go along with the gadgets.