Just Born

Brand of the Day: Peeps Trains Its Eagle Eye on Christmas

Candy canes rule Christmas, M&Ms have a lock on Halloween, and for Easter there are Peeps. In fact, even if you don't observe Easter, chances are you know Peeps—the sugar-coated marshmallow dollops intended to resemble baby chicks. The leading treat of the Just Born Candy Co., Peeps turned 60 last year.

Mike and Ike’s ‘Breakup’ Lifted Sales and Social

For the last year, boxes of Mike and Ike have appeared in stores with either "Mike" or "Ike" scribbled over, as the 72-year-old candy item hoped to create social media buzz and foster resonance among teens.