John Costello

Dunkin’ Donuts Wants to Take Loyalty Up a Notch With Mobile and Social

Last year, Dunkin' Donuts partnered with ESPN to create TV spots entirely from Vine videos, and now the two are rolling out a Twitter-heavy promotion for football season.

Dunkin’ Donuts Runs Its First Google+ Hangout for Top Chef Initiative

Few brands this year have been as sweetly into social-media marketing as Dunkin’ Donuts, which has been particularly active on Twitter and

Why Dunkin’ Donuts CMO Wants to Combine Twitter Passion With TV Spots

Dunkin’ Donuts today is launching TV spots called #MyDunkin, featuring the brand’s passionate Twitter fans. It’s the latest social media-minded initiative led by global CMO John Costello, who was behind the industry’s first TV commercial made entirely from a Vine video. The marketing exec is pretty excited about mobile, too.