Why Dunkin’ Donuts CMO Wants to Combine Twitter Passion With TV Spots

John Costello discusses other big plans for the brand

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Dunkin’ Donuts today is launching TV spots called #MyDunkin, featuring the brand’s passionate Twitter fans. It’s the latest social media-minded initiative led by global CMO John Costello, who was behind the industry’s first TV commercial made entirely from a Vine video. The marketing exec is pretty excited about mobile, too.

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