Dunkin' Donuts Runs Its First Google+ Hangout for Top Chef Initiative

Brand continues social experimentation

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Few brands this year have been as sweetly into social-media marketing as Dunkin’ Donuts, which has been particularly active on Twitter and Vine. Now enter Google+ Hangouts, as the fast-food retailer tomorrow will run its first event on the live video chat platform as part of its campaign with Bravo’s Top Chef.

In an effort spearheaded by the company’s agency, Hill Holliday, Dunkin Donuts’ 38,000 Google+ followers and other digital passers-by will be able to watch the brand’s executive chef Stan Frankenthaler reveal the winners to a contest that debuted Nov.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in