Dunkin' Donuts Runs Its First Google+ Hangout for Top Chef Initiative

Brand continues social experimentation

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Few brands this year have been as sweetly into social-media marketing as Dunkin’ Donuts, which has been particularly active on Twitter and Vine. Now enter Google+ Hangouts, as the fast-food retailer tomorrow will run its first event on the live video chat platform as part of its campaign with Bravo’s Top Chef.

In an effort spearheaded by the company’s agency, Hill Holliday, Dunkin Donuts’ 38,000 Google+ followers and other digital passers-by will be able to watch the brand’s executive chef Stan Frankenthaler reveal the winners to a contest that debuted Nov.



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