Sleepy’s takes a more playful approach in a new campaign from Publicis Kaplan Thaler, though the retailer continues to focus on families and couples at home.
Three agencies are preparing for final presentations in the Sleepy’s creative review, with pitches slated to take place in two weeks, the retailer has confirmed. The contenders are Havas Worldwide, Publicis Kaplan Thaler and Gotham. Each is pitching out of its New York office. Annual media spending behind the brand is estimated at $75 million.
Sleepy's has a winner. The mattress retailer has assigned most of its media planning and buying to Horizon Media, New York, after a review. Annual media spending is estimated at $65 million. The assignment covers traditional and digital media responsibilities but excludes media buying in newspapers, which remain in house.