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Sleepy’s takes a more playful approach in a new campaign from Publicis Kaplan Thaler, though the retailer continues to focus on families and couples at home.
One TV ad, “Our First Place,” depicts day-to-day scenes from the life of a twentysomething couple settling into a new home. Together, they frolic, exercise, eat, read and ultimately sleep on a new mattress that they’ve plopped straight on the floor.
Another ad, “Welcome Home,” begins with a forty-ish dad and his children testing mattresses at a Sleepy’s and ends with the return of the matriarch of the family who has been away on military service.
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