Jeff Goodby

Jeff Goodby’s 3 Favorite Ads of the Past, and the Artists Who Inspire Him Today

We asked the co-founder and co-chairman of Goodby Silverstein & Partners to name his three favorite ads of all time, and fill us in on the cool work that GS&P has been doing lately.

Jeff Goodby, Famous for Milk, Is Hitting the Harder Stuff With His Own Tequila Brand

Tienes tequila? Jeff Goodby may be best known as the guy who dreamed up "Got milk?"—one of the truly legendary advertising taglines of all time. But lately he's been obsessed with a very different kind of beverage.

Founders of Goodby Silverstein & Partners Say a Trump Presidency Would Be Disastrous

The founders of Goodby Silverstein & Partners want Americans to think about what a Donald Trump presidency would mean in the context of America's history, specifically its greatest accomplishments. 

Want to Work for Heat? Try Making an Ad for the Creative Director’s Pinot Noir

The San Francisco agency Heat wanted to attract new talent for some openings in its creative department, but it didn't want to slog through the typical resumes and portfolios. Instead, the agency used founder and ecd Steve Stone's newly bottled pinot noir to find the brightest talent. 

The Superstar Creative Who Was Supposed to Lead Goodby Silverstein Is Leaving the Agency

Just over four months after being promoted and identified as part of the next generation of leadership at Goodby Silverstein & Partners, executive creative director Eric Kallman is leaving the agency to work as a freelancer and "pursue other outside creative interests."

Goodby, Silverstein & Partners Closes Its New York Office

San Francisco-based Goodby, Silverstein & Partners has closed its New York office after just over two and a half years in operation, agency founder Jeff Goodby told Adweek today.

Agencies Question Old Conflict Policies as Short-Term Projects Rise

Increasingly, clients are hiring independent agencies on a project basis—with no annual retainer, smaller fees and offers of work that last for as little as a month—almost all with the caveat that they not engage with competing brands, sometimes even long after a project is completed.

Goodby Silverstein Names Its Next Generation of Top Creative Leadership

Jeff Goodby and Rich Silverstein may not be retiring just yet, but they have made their first major move toward securing a succession for the agency's creative leadership. Today, the Goodby Silverstein & Partners founders made Eric Kallman an executive creative director, joining ecd Margaret Johnson in running the San Francisco office's creative department.

What Would Jeff Goodby Do If He Were a CMO?

Jeff Goodby is no stranger to difficult agency reviews, the latest of which was Nissan's Infiniti, in which Goodby Silverstein & Partners was a finalist in the nearly year-long slog for the business that

Goodby Launches Bay Area Child’s Vocabulary Initiative

This week, Goodby, Silverstein & Partners launches a new program in Oakland, Calif., aimed at helping parents boost their young children’s vocabulary.