We asked the co-founder and co-chairman of Goodby Silverstein & Partners to name his three favorite ads of all time, and fill us in on the cool work that GS&P has been doing lately.
Tienes tequila? Jeff Goodby may be best known as the guy who dreamed up "Got milk?"—one of the truly legendary advertising taglines of all time. But lately he's been obsessed with a very different kind of beverage.
The founders of Goodby Silverstein & Partners want Americans to think about what a Donald Trump presidency would mean in the context of America's history, specifically its greatest accomplishments.
The San Francisco agency Heat wanted to attract new talent for some openings in its creative department, but it didn't want to slog through the typical resumes and portfolios. Instead, the agency used founder and ecd Steve Stone's newly bottled pinot noir to find the brightest talent.
Just over four months after being promoted and identified as part of the next generation of leadership at Goodby Silverstein & Partners, executive creative director Eric Kallman is leaving the agency to work as a freelancer and "pursue other outside creative interests."
San Francisco-based Goodby, Silverstein & Partners has closed its New York office after just over two and a half years in operation, agency founder Jeff Goodby told Adweek today.
Increasingly, clients are hiring independent agencies on a project basis—with no annual retainer, smaller fees and offers of work that last for as little as a month—almost all with the caveat that they not engage with competing brands, sometimes even long after a project is completed.
Jeff Goodby and Rich Silverstein may not be retiring just yet, but they have made their first major move toward securing a succession for the agency's creative leadership. Today, the Goodby Silverstein & Partners founders made Eric Kallman an executive creative director, joining ecd Margaret Johnson in running the San Francisco office's creative department.
Jeff Goodby is no stranger to difficult agency reviews, the latest of which was Nissan's Infiniti, in which Goodby Silverstein & Partners was a finalist in the nearly year-long slog for the business that
This week, Goodby, Silverstein & Partners launches a new program in Oakland, Calif., aimed at helping parents boost their young children’s vocabulary.