A British TV Network Ran Knitted Versions of Well-Known Spots for an Entire Ad Break
Creativity
In work you may have missed last year, here's a crafty campaign from British TV network ITV, which is riding fresh exposure after winning a Silver Lion in Film Craft [...]
Netflix Signs MGM Streaming Deal
Netflix has signed a licensing deal with Metro-Goldwyn-Mayer Studios, giving the online video company exclusive rights to stream MGM movies in the U.K. and Ireland.
U.K. Agrees First Product Placement for Prime-Time TV
U.K. soap opera Coronation Street will be the first prime-time show on British TV to feature product placement. ITV’s deal with Nationwide Building Society means that the soap will feature [...]
ITV Buys Channel Television
It’s been a big week of deals for British broadcaster ITV. It is to buy the Channel Islands’ commercial TV broadcaster, Channel Television, and has secured the rights to broadcast [...]